milky way day

March 12th is National Milky Way Day.  Again, we find no history of how this national food holiday came to be, but you can bet the Mars Confectionery Company had something to do with it.

With all of the the food holidays you are suppose to celebrate it by eating the food.  I doubt too many people actually need a holiday to indulge in this chocolate treat.  I also don’t think they needed to create a Milky Way Day to get sales jumpstarted.  The Milky Way bar was created in 1923 and in 1924 it generated $800,000 in sales.

It was the first mass produced chocolate bar with a filling.  The name was actually taken from a popular malted milk shake at the time, not the the Milky Way Galaxy.

The Milky Way bar has come out in a number of different variations over the years.  The version of the candy bar sold in Europe is also different from the one we enjoy in the USA.

food photography